Skip to main content

BUS 340 Marketing Principles, Lantos: Home

Using the Business Library

Librarians Can Help!

Librarians are here to support you in this complex new learning environment.  Check out the Library Resources and Support course in eLearn, or contact us by:

 

Text: 508.709.0223

Email: librarydeskgroup@stonehill.edu

Tel: 508.565.1313

Make a Virtual Appointment

Marketing Principles

Marketing

Borrow Items from Interlibrary Loan

DUE TO COVID-19 RELATED INTERLIBRARY LOAN DELAYS, PLEASE ORDER YOUR ITEMS AS EARLY AS POSSIBLE

If Stonehill does not own the book, book chapter, or article you need, you can order it through our Interlibrary Loan Department. However, due to COVID-19 safety measures (the closure of campuses across the country and the need to quarantine borrowed books), it is possible we will be unable to obtain some requested print material.

We suggest that you, if possible, request chapters from books. Book chapters can be processed electronically and sent to you as PDFs. Requested journal articles are also sent electronically, and their delivery should not be significantly delayed due to COVID-19 restrictions.

 

 

Introduction

 

Some of the information incorporated into your written work in this course will come from secondary data (information that already exists somewhere), which can be found in our library.  This guide is designed to help you locate various types of secondary data. Sources listed here have information on companies, industries, business conditions, and related topics.

 

          If you are having trouble finding what you need, the reference librarians will be glad to assist you.  TIP: Discuss your topic with a librarian before you start major research. Assistance is available Monday through Friday, 9 a.m. until 5pm, and by appointment. You may text them at 508 709-0223, and email them. Using LibAnswers, you can query the library's Knowledge Base or chat with them. You are invited to make an appointment with Joe Middleton, the Business Liaison Librarian, using the box to the right.

 

          Many other databases of business information exist besides those listed in this guide. Reference Librarians can help you identify and use them. Also, the MacPhaidin Library has a web-based guide to general business resources

 

          Most of the library’s electronic databases are available from off campus. See the Library’s Off Campus Access page, for more information. Books and articles our library does not have may be available to you through Interlibrary loan, a free service.

 

          This guide is divided into seven sections: General Background Information, Industry Information, Demographic Information, Corporate Information, Marketing Information, Sources outside the MacPhaidin Library, and Citing Your Research. 

 

 

Subject Guide

Joe Middleton's picture
Joe Middleton
Contact:
508 565-1433

Contact Us

In order to comply with state COVID-19 safety regulations, building occupancy will be reduced this fall. Call The Desk at 508-565-1313 to find out whether the building is at capacity. Safety measures have also called for some additional changes in library operations. You can learn more about them on the FAQ page of the library website.

Students who wish to meet with a librarian can make an appointment using LibCal.

 Text us at 508.709.0223

  Call The Desk at 508.565.1313

  Email us  

 Make a Virtual Reference appointment

libguide_footer
Login to LibApps Noice of Web Accessibility