LibGuides: IMC 670 Capstone: Databases

Databases

Business Source Premier
Provides full-text coverage of scholarly business, management, and economics journals. This collection includes publications covering topics such as accounting, banking, finance, international business, marketing, and sales; it also includes company and country profiles.
Academic Search Complete
Multi-disciplinary database containing over 13,690 indexed and abstracted journals and nearly 9,100 full-text journals, of which more than 7,900 are peer-reviewed. The database features PDF content going back as far as 1887, with the majority of full text titles in native (searchable) PDF format. Searchable cited references are provided for more than 1,450 journals.
Updated daily
Business Collection - Gale
Formerly called General BusinessFile. Provides coverage of all business disciplines, including accounting, economics, finance, marketing, management and strategy, as well as business theory and practice. Sources include business and trade publications, complemented by a selection of international, U.S., and regional news publications.
Gale OneFile: Health and Medicine
Articles on: Fitness, Pregnancy, Medicine, Nutrition, Diseases, Public Health, Occupational Health & Safety, Alcohol and Drug abuse, HMOs, Prescription Drugs, etc.
Psycinfo
Contains citations and summaries of journal articles, book chapters, books, dissertations, and technical reports from the field of psychology and from psychological aspects of other disciplines. Journal coverage is 1887 to the present, with material from over 1300 periodicals. Chapter and book coverage includes English-language material published from 1987 to the present.
PubMed
Provides access to bibliographic information from more than 4,000 biomedical journals published in the United States and 70 other countries. The file contains over 10 million citations dating from 1966 to the present. New features allow for displays of free full text and Stonehill College holdings.
Psychology and Behavioral Sciences Collection
Psychology & Behavioral Sciences Collection is a comprehensive database covering information concerning topics in emotional and behavioral characteristics, psychiatry & psychology, mental processes, anthropology, and observational & experimental methods. This is the world's largest full text psychology database offering full text coverage for nearly 400 journals.
Nexis Uni
Nexis Uni features more than 15,000 news, business and legal sources from LexisNexis - including U.S. Supreme Court decisions dating back to 1790 - with an intuitive interface that offers quick discovery across all content types, personalization features such as Alerts and saved searches and a collaborative workspace with shared folders and annotated documents.
Communication & Mass Media Complete
Communication & Mass Media Complete provides a quality research solution in areas related to communication and mass media. CMMC incorporates the content of CommSearch and Mass Media Articles Index along with numerous other journals in communication, mass media, and other closely-related fields of study.
EconLit
EconLit is a source for articles, books, and papers on topics in economics such as accounting, capital markets, econometrics, economic forecasting, federal regulations, labor, monetary theory, and more. Coverage for most titles begins in the 1970s, but citations are available for materials published as far back as 1900.

Analytics

Consumer Brand Analytics
Consumer Brand Analytics enables you to compare and contrast brands within a product category. Access market size, demographics, social media and sports fan involvement for 200+ consumer brands in 19 product categories.
Sports Market Analytics
SMA is a resource for analytics of sports marketing trends, brand preferences, general media habits, sponsorship, social media, fantasy, eSports, participation, and sports equipment and footwear. It features resources tailored to meet specific needs of sports teams, media, leagues, agencies, manufacturers, retailers and sports educational institutions.

Core IMC Periodicals Subscribed to by the MacPhaidin Library

Journal of Marketing Research
Advertising Age
Journal of Consumer Research
Psychology & Marketing
Target Marketing
Journal of Marketing Communications
Journal of Strategic Marketing
Advances in Consumer Research
Adweek
International Journal of Advertising
Journal of Brand Management

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