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Consumer Brand Analytics
Consumer Brand Analytics enables you to compare and contrast brands within a product category. Access market size, demographics, social media and sports fan involvement for 200+ consumer brands in 19 product categories.
Sports Market Analytics
SMA is a resource for analytics of sports marketing trends, brand preferences, general media habits, sponsorship, social media, fantasy, eSports, participation, and sports equipment and footwear. It features resources tailored to meet specific needs of sports teams, media, leagues, agencies, manufacturers, retailers and sports educational institutions.
Marketer's guide to media
Call Number: REF HF5805 .M435 2011
Publication Date: 2011
This is a resource with rates and audience estimates for the major media: television, radio, print, and more.
Research in marketing
Call Number: HF5415.2 .R47
This is a series of volumes of scholarly Marketing articles. Each volume is devoted to a single topic, such as “Theoretical Foundations In Marketing Ethics” and “Designing Competitive Strategies for Global Marketing”