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BUS 336 International Business- Swanson: Home

A guide to resources for Team Project

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International Business


This guide is intended to help you with your team project in BUS 336A-E, International Business, with Professor Jennifer Swanson.

Each team will choose a country to study and analyze it using concepts and issues discussed in class.  This information will help determine the overall attractiveness of your country as a potential market and/or investment site based on benefits, costs, risks, and other factors.  The issues listed in the segments below should be discussed in regards to their implications for international business dealings.  For example, if the literacy rates were low, discuss the impact this would have on investment decisions.  In addition, each team will choose an organization (preferably headquartered in your country) to analyze.

The written team paper must be a minimum of 25 pages in length (not counting the title page, reference list, or any appendices) and is due during finals week.  You should use at least 25 sources of information and properly cite them in your paper.  Teams are expected to research their countries and organizations throughout the semester.  There will be project oral reports that will be delivered throughout the semester.

Segment One:

-Country Background, History, and Geography (this part should be very brief)

-Political System (type of system and any issues related to it)

-Economic System (type of system and any issues related to it)

-Legal System, Property Rights Issues, Corruption and bribery issues

-Economic Development and progress (GNP per capita, PPP Index, Human Development Index, how fast economy is growing, infant mortality rates, life expectancy rates, etc.)

-Education levels and spending, literacy rates


Segment Two:

-The information for segment two is discussed primarily in Chapter 4.

-Cultural Values and Norms



-Cultural Aspects including Hofstede’s cultural work-related dimensions

-Communication and Negotiation practices -Business Norms and Etiquette


Segment Three:

This segment should include information found primarily in Chapters 7-12.  Below you will find some suggestions as to what you might look at.  However, you do not have to discuss everything listed below and are not limited by items on this list.


-Foreign Direct Investment Outflows and Inflows

-Balance of Payment information

-Main industries and major companies in country

-International Trade issues (i.e., trading partners, export/import goods, trade barriers   in place, trade disputes with other countries, etc.)

-Environmental Issues

-Memberships and Regional Economic Integrations (i.e., WTO, EU, NAFTA, etc.) -Currency issues (Exchange rates, stability of currency, major currency trends   and changes, etc.)

-General labor issues or policies (i.e., workforce trends, any issues facing the country in regards to labor)

-General Management issues (i.e., common management styles and practices in the country)


Segment Four:

This segment focuses on an organization operating within your country.  You may find the information in Chapters 13-20 useful for this section.  Below are some suggestions as to what you might look at.  However, you do not have to discuss everything listed below and are not limited by items on this list as it will depend on your company and the amount of information available.

-Overview of company including location, product/services, etc.

-Strategy that the company is following

-Structure and organization of the company

-How the company competes and where does it do business

-Manufacturing issues

-Management issues

-Personnel issues

-Marketing issues (i.e., marketing practices, distribution channels, infrastructure, etc.)

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Joe Middleton
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