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IMC-Integrated Marketing Communications: Databases


Core IMC Periodicals Subscribed to by the MacPhaidin Library

  • Journal of Marketing Research
  • Advertising Age
  • Journal of Consumer Research
  • Psychology & Marketing
  • Target Marketing
  • Journal of Marketing Communications
  • Journal of Strategic Marketing
  • Advances in Consumer Research
  • Adweek
  • International Journal of Advertising
  • Journal of Brand Management

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