Unconscious Bias: IAT Test

I harbor a moderate preference for white faces. You probably do, too: About 70 percent of people who take the race version of the Implicit Association Test show the same tendency — that is, they prefer faces with typically European-American features over those with African-American features. Since it first went online in 1998, millions have visited Harvard’s Project Implicit website, and the results have been cited in thousands of peer-reviewed papers. No other measure has been as influential in the conversation about unconscious bias. (From the Introduction)

Project Implicit is a non-profit organization and international collaboration between researchers who are interested in implicit social cognition - thoughts and feelings outside of conscious awareness and control. The goal of the organization is to educate the public about hidden biases and to provide a “virtual laboratory” for collecting data on the Internet.

Project Implicit was founded in 1998 by three scientists – Tony Greenwald (University of Washington), Mahzarin Banaji (Harvard University), and Brian Nosek (University of Virginia). Project Implicit Mental Health launched in 2011, led by Bethany Teachman (University of Virginia) and Matt Nock (Harvard University). Project Implicit also provides consulting services, lectures, and workshops on implicit bias, diversity and inclusion, leadership, applying science to practice, and innovation. If you are interested in finding out more about these services, visit https://www.projectimplicit.net.