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BUS 340 Marketing Principles, Lantos: Home

Using the Business Library

Marketing Principles

Marketing

Borrow Items from Interlibrary Loan

DUE TO ONGOING COVID-19-RELATED  MAIL DELAYS, PLEASE ORDER YOUR ITEMS AS EARLY AS POSSIBLE

If Stonehill does not own the book, book chapter, or article you need, you can order it through our Interlibrary Loan Department. Please visit the Interlibrary Loan page on the library website to order materials or sign up for an account. Need help with a request or your Interlibrary Loan account? Contact librarydeskgroup@stonehill.edu.

Introduction

Some of the information incorporated into your written work in this course will come from secondary data (information that already exists somewhere), which can be found in our library.  This guide is designed to help you locate various types of secondary data. Sources listed here have information on companies, industries, business conditions, and related topics.

 

If you are having trouble finding what you need, the reference librarians will be glad to assist you.  TIP: Discuss your topic with a librarian before you start major research. Assistance is available Monday through Friday, walk-in, by appointment, or via email. Using LibAnswers, you can query the library's Knowledge Base. You are invited to make an appointment with the Business Liaison Librarian, using the box to the right.

 

Many other databases of business information exist besides those listed in this guide. Reference Librarians can help you identify and use them. Also, the MacPhaidin Library has a web-based guide to general business resources

 

Most of the library’s electronic databases are available from off campus. See the Library’s Off Campus Access page, for more information. Books and articles our library does not have may be available to you through Interlibrary loan, a free service.

 

This guide is divided into nine sections: General Background Information, Industry Information, Demographic Information, Corporate Information, Marketing Information, Sources outside the MacPhaidin Library, Citing Your Research, Creativity Links, and Sample Term Papers. 

Contact Us

COVID-19 safety protocols, such as masking in public areas, are still in place.  Visit the campus Health and Safety FAQ page for more information.

  Call The Desk at 508.565.1313

  Email us  

 Make a Virtual Reference appointment

Business Librarian

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Lindsay Boezi
she/her
Contact:
MacPhaidin Library 111C
508-565-1567
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