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BUS 340 Marketing Principles, Lantos: General Background Information

Using the Business Library


Academic Search Complete

Business Source Premier

General Background Information - on general marketing topics, markets, industries, companies, products.

         Use HillSearch to find books in the MacPhaidin library on marketing and other business topics.  These books are listed under such subject headings as Marketing, Marketing Channels, Marketing Management, Marketing Research, Direct Marketing, Direct Selling, Sales Management, Advertising, and Industrial Procurement.  You may also browse books about marketing on the library shelves, within the call number range HF5410-5417.5

Use the links below to find articles on any business topic.

     Bloomberg Professional Service (Available by remote access during Fall 2020.. For remote access instructions see the Bloomberg Guide. )

The Bloomberg Professional service is the world's leading interactive financial information network, seamlessly integrating the very  best in real-time data, news and analytics. Within the business community and especially in the fields of finance, economics, banking  and investment management, the use of information from Bloomberg has become an integral part of research and management.  Remote access is available for Fall 2020. Access via the dedicated terminals in the Meehan building is not available. For more information see the Bloomberg Guide.

Google Scholar

Google Scholar searches scholarly literature and includes peer-reviewed papers, dissertations, book citations, preprints, abstracts and technical reports from a variety of content providers. Sources of material include academic publishers, professional societies, preprint repositories, universities and open access publishers. Some content is available in full text.

If the library has a subscription to the electronic version for the journal, you should have access to the article. Use Interlibrary Loan to request articles that you are not able to access online.

Google Scholar Search
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