LibGuides: BUS 340 Marketing Principles: Demographic Information

Demographics

Who's Buying Series
The 14 volumes in the Who’s Buying Series are based on the current edition of Household Spending: Who Spends How Much on What (which is also updated every year) and give researchers even more detail about how much Americans spend by the demographics that count—age, income, household type, race and Hispanic origin, region of residence, and education. To round out the spending picture, researchers also get “who are the best customers” analyses of the data.

American Community Survey
The ACS provides estimates of demographic, housing, social, and economic characteristics every year for states, counties, metropolitan areas, cities, and population groups of 65,000 people or more.

American marketplace : demographics and spending patterns
Call Number: eBook
The American Marketplace draws on scores of government sources to give you a population profile of the United States in one handy volume. Its hundreds of tables are organized into 11 chapters covering attitudes, education, health, housing, income, labor force, living arrangements, population, spending, time use, and wealth. (from record)

Consumer Brand Analytics This link opens in a new window
Consumer Brand Analytics enables you to compare and contrast brands within a product category. Access market size, demographics, social media and sports fan involvement for 200+ consumer brands in 19 product categories.

Current Population Reports
These reports are published to provide information between decennial censuses. Topics include population estimates, household economic studies and consumer income

Editor & publisher market guide
Call Number: RERF HF5905 .E38 2010
Publication Date: 2010

National Archives and Record Administration
The website of NARA, the Archives of the United States Government. This website makes available many audio, video, and text items related to significant events in United States history. Collections are searchable, and you can also access major documents through the DocsTeach tool.

Sports Market Analytics This link opens in a new window
SMA is a resource for analytics of sports marketing trends, brand preferences, general media habits, sponsorship, social media, fantasy, eSports, participation, and sports equipment and footwear. It features resources tailored to meet specific needs of sports teams, media, leagues, agencies, manufacturers, retailers and sports educational institutions.

United States Census: 2010 Census
Considered the mother lode of demographic data, the decennial Census contains information about every man, woman and child in the U.S. Statistics are either 100% or sample count.
Statistical Abstract of the United States 1878 - 2012
The Statistical Abstract of the United States spans the years 1878 to 2012. The Abstract has summary tables of the most important United States statistics. The 2012 was the last volume printed by the Bureau of the Census. The newer editions are available in print Statistical Abstract of the United States - ProQuest.