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eBook collection with over 50,000 Academic titles
eBooks on EBSCOhost
Access to over 6,000 e-books. Some have been subscribed to by the MacPhaidin Library, and some are publically available.
Books from the Catalog
Advertising and Promotion by
Publication Date: 2010-03-04
'Bridges the academic gap between textbook and leading edge marketing thinking. It has been substantially revised and is particularly strong on electronic media and their current marketing usage' - Ros Masterson, De Montfort University, Leicester, UK 'Lucid, insightful, an inspiration for even more creative communications and a treat for the mind. A must read for all wanting to better understand advertising and promotions' - Leslie de Chernatony Professor of Brand Marketing
Strategies for Implementing Integrated Marketing Communications by
Call Number: HF5415.123 .P476 1997
Publication Date: 1997
Here's the book that outlines approaches for developing the most effective IMC strategies and tailoring the tactics needed for effective implementation. It includes case studies and plenty of examples with practical guidance.
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