LibGuides: BUS 340 Marketing Principles, Lantos: Marketing Information

Marketing Information

Consumer Brand Analytics This link opens in a new window
Consumer Brand Analytics enables you to compare and contrast brands within a product category. Access market size, demographics, social media and sports fan involvement for 200+ consumer brands in 19 product categories.
Sports Market Analytics This link opens in a new window
SMA is a resource for analytics of sports marketing trends, brand preferences, general media habits, sponsorship, social media, fantasy, eSports, participation, and sports equipment and footwear. It features resources tailored to meet specific needs of sports teams, media, leagues, agencies, manufacturers, retailers and sports educational institutions.

The Dartnell marketing manager's handbook by Sidney J. Levy, George R. Frerichs, Howard L. Gordon
Call Number: REF HF5415.13 .D33 1994
Publication Date: 1994
A comprehensive yet concise source of basic marketing information.
Editor & publisher market guide
Call Number: RERF HF5905 .E38 2010
Publication Date: 2010
Marketer's guide to media
Call Number: REF HF5805 .M435 2011
Publication Date: 2011
This is a resource with rates and audience estimates for the major media: television, radio, print, and more.
Research in marketing
Call Number: HF5415.2 .R47
This is a series of volumes of scholarly Marketing articles. Each volume is devoted to a single topic, such as “Theoretical Foundations In Marketing Ethics” and “Designing Competitive Strategies for Global Marketing”